ABOUT US

Seventy times seven is not an original concept. More than just a number, it’s an ancient idea, a way of life.

This number represents living a life of forgiveness. Those who have been forgiven much, love much.

When asked how many times should a person forgive, Jesus replies, not seven times but seventy times seven. Seven in Hebrew numerology symbolises completion or divine perfection and seventy is seven times ten. Ten is also recognised as a complete or perfect numeral. So in effect what Jesus was saying was forgiveness should be without measure. 

The only way to know true forgiveness is by receiving the forgiveness of our sin that Jesus paid for with his own blood by dying on the cross. On the third day after his death his body was resurrected from the grave to show he was truly the Son of God and death had no claim on him. 

This is why the brand 70x07 was created. Our simple message is for people to encounter God's forgiveness through Jesus. To experience His unconditional love and in response, to live a life of love, forgiving others as we've been forgiven. 70x07 is the number that represents this. It's time to wear forgiveness.